Missions and trade shows, economic promotion and economic promotion by tourism – three large projects worth over 7 million zł, which in the coming years will be implemented in the region Lubuskie – Over the next few years Lubuskie is conquered the world – said during a press conference on August 29, Marshal Elizabeth Anna Polak. These projects will be financed from the Regional Operational Programme Lubuskie 2020. Their goal is to provide comprehensive economic promotion of the region.
Fairs and missions
The project activities are to promote Lubuskie entrepreneurs on prospective markets export industries, which are among the smart specialization identified in the Innovation Development Program. Recall, these are:
– Green economy – eco-innovation
– Health and quality of life – sustainability
– An innovative industry – sustainable development
This project is addressed to all entrepreneurs from the SME sector in selected industries and companies established in the province of Lubuskie. Selection of directions of economic expansion Lubuskie companies were based on an analysis of potential investment and export in the region. Businesses to leave pays only 15% per person. – Certainly a lot of emotions will wake call, because it will be really attractive destinations missions. It will be 9 missions in various parts of the world. The choice of direction was preceded by a detailed diagnosis. The next trip will be held in October to Belarus, Gomel Oblast, with whom we cooperate. And then Italy, Scandinavia, Trade Fair in Hanover trade fair CAMACOL, Latin America and China and South Korea and even the United Arab Emirates – said the marshal. – We have a specific purpose and indicators for achievements in these projects – she added.
See: planned venture
– These are trips to specific events, which are designed for entrepreneurs to acquire new markets and new contracts. These are costly trips and entrepreneurs would be unable to afford. The project offer 85% dofinasowania. We want them to be entities that have a chance of contracts – said Joanna Malon – Director of the Department of Entrepreneurship and Brand Strategy UMWL.
Project value: 2.4 million zł
economic promotion
“Comprehensive promotion of the economic potential of the region Lubuskie through promotional campaigns for regional and national level” – is the title of the second major project that will be implemented by the provincial government. The project is planned to complete the promotion of the economic potential of the region Lubuskie through educational and promotional campaigns and information on the regional and national level, improving the attractiveness of the website investinlubuskie.pl and execution of promotional materials for the needs of the entire project.
1. Campaigns: Campaigns internal (regional) –
I. The educational campaign – “Intelligent Specialties of the Region”
II. The campaign “staying in Lubuskie – this is my region.”
2. Campaign external (national) –
I. Information campaign – “Intelligent Specialties of the Region.”
– It will be a very positive campaign, aimed particularly strongly to the youth. Unfortunately, we have a large outflow of young people, which is why we want to create a strong campaign in the region, open, tolerant. We have a lot of potential, but the world must know about this, and so is this project – emphasized the marshal E.Polak.
In order to implement the measures planned complex will be used modern tools such as:
• public relations (including media relations) – taking into account the cooperation of the media, including
of online media and the use of opinion leaders (ambassadors Lubuskiej Economy);
• public relations (including media relations) – taking into account the cooperation of the media, including
of online media and the use of opinion leaders (ambassadors Lubuskiej Economy);
• ATL – taking into account television, radio, newspapers (including local press, the newspaper industry), Internet (including social media – including Facebook, LinkedIn) and posters and billboards (including outdoor, indoor at designated airports national);
• BTL activities – taking into account the information activities, including through the Internet (including investinlubuskie.pl), radio (including economic Mornings), the press (the newspaper industry, including Puls Biznesu, Forbes), media trip ( journalists at the national), etc. Event action.
The recipients of promotional messages will be environment, youth, business and opinion,
and in particular university students, enterprises, foreign investors present in Poland, organizations and business associations (chambers of commerce, economic zones), local media
and national, Poles performing managerial positions in international companies, national consulting firms (serving investors), business tourists, residents of the Lubuskie Province.
Project value: 2.4 million zł
Economic promotion through tourism
“Promoting economic Lubuskie province by organizing promotional campaigns for the tourism sector at national and international level and the regional tourism fair” – is the title of the third project in which realziwaone following tasks will be:
– “Trademark” Brand Lubuskie
involving the organization of a wide promotional campaign aimed at selection of the best regional companies in the sectors of tourism region, ie. hospitality, catering, spa & wellness (biological renewal), services related to recreation, travel agencies, transportation and industries related and granting them the mark LUBUSKIE. – Anticipate the mark lubuskie receive forms that will become brand. We want businesses to enjoy collectively the tools of promotion – said Joanna Malon.
The aim of broadcasting Brands LUBUSKIE is to create the effect in the region of origin – identifying the products and services of high quality with the place of origin – Voivodship Lubuskie and use it to strengthen the regional economy. The title of LUBUSKIE would be tantamount to joining the elite club of companies whose products and services are showcase Lubuskie at home and abroad. Featured companies will be promoted as part of national advertising campaigns in internet site Province and in the media, and will also have the right to use the mark Brand LUBUSKIE on the labels of their products.
It should also be noted that the task Brand LUBUSKIE aims to encourage residents to use Lubuskie offers regional businesses, thus supporting the local economy and create new jobs.
In addition, as part of the promotional campaign will also be organized so. Tourist maneuvers, or cyclic study-tours and study-press at least twice in a calendar year. Study visits will be addressed to tour operators, journalists, bloggers from different regions of the country and abroad. Visits are to present the tourist offer of the Lubuskie entrepreneurs from the above mentioned industries. Each visit will be determined thematically according to the offer represented, i.e. enoturystyka, health tourism, military tourism, water tourism, sacral tourism, etc.
– Participation in trade fairs
Based on “The potential investment and export Lubuskie province in terms of economic development of municipalities and businesses from across the region Lubuskie” an important part of developing export activities of the region is the presence at trade fairs and promotion of products on the international arena. Organization of trips to trade fair business is the most effective and at the same time the expected instrument for promoting economic enterprises in foreign markets. As part of this task is expected to participate in the fair representatives of the province and about ten SMEs. It is planned to participate in the following tourism fairs organized in 2018:
– In the country: Poznan, Warsaw, Katowice, Szczecin, Wrocław,
– Abroad: Berlin and Cottbus.
– Effectively we conduct campaigns to promote space important for the region. We promote Lubuski trail of wine and honey and Lubuskie festivals under the slogan “Lubuskie play here.” We are also promoting the sport, because we are the masters of the region. This year we promoting our region under the slogan “Park your in Lubuskie. September 1, we will promote our parks e Lviv on the international festival regions – said Marshal Pole.
Project value: 2.6 million zł
– These projects constitute a complementary whole economic promotion, which was not implemented in a comprehensive manner. This will achieve the intended effects – concluded J. Malon.
